Cascada Village

The Challenge  

Bring back the glory of the Bekaa Valley through Christmas spirit. Most of Lebanon’s public events and activities for Christmas occur in Beirut. This year, Cascada Village wanted the residents of the Bekaa to feel the Christmas spirit at home.

The Idea

A Christmas themed flash mob hit the streets of major cities in the Bekaa, taking residents by surprise, supported by branded mobile trucks and radio presence.

The Impact

Instant impact with commuters and people on the streets. Campaign goes viral with people taking pictures and videos with their phones to share with loved ones.

Other Work